Meet the team

Laura Ruddy | Director

Laura Ruddy moved to Norwich in 2009 and developed a passion for interior design, completing an  interior design course in 2019. Over the years, she has gained a wealth of experience, from working at an estate agency in Norwich to building her own property portfolio. Her career has also included roles in hairdressing and retail, all of which have contributed to shaping her unique approach to design and business.

In 2022, Laura founded Norfolk Luxury Furniture, an online business specialising in high-quality interior pieces. In 2024, she teamed up with Katie Bayfield to open their interiors shop at Black Barn Farm. Laura enjoys every aspect of working in the shop, where she connects with both new and returning customers, helping them source the perfect pieces to transform their homes.

Katie Bayfield | Director

Katie has always had a deep love for beautiful homes and interiors. Growing up in Norfolk, surrounded by historic buildings, she developed a fondness for old houses and their stories—a passion that led her to run a holiday cottage business and transform Hautbois Hall into a wedding venue.

Before having children, Katie and her husband moved from one renovation project to the next, but in 2018, they took on their biggest challenge yet: restoring a country hall. She believes that old houses are never truly ‘finished,’ and that is exactly what she loves about them.

Turning her passion into a business, Katie has always been entrepreneurial, running home-based businesses while raising her three children. These ranged from a B&B (Three in a Bed, anyone) to a holiday cottage business and even a pop-up homewares shop. She also built and sold The Noor Company, her candle brand, in 2020.

In 2024, Katie and Laura Ruddy teamed up to launch their first interiors shop, Norfolk Luxury Furniture. Katie enjoys sourcing items, restoring homes, and helping others bring character to their spaces.

Isabelle Baker 

Isabelle Baker is currently an interior design student at university. She holds a Level 3 Diploma in Professional Interior Design and has always been passionate about both interior design and creativity. With strong knowledge of digital software and a solid background in photography, she brings a keen eye for detail and visual composition to her design projects.